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2024 CEO Investor Day : Kia presents roadmap to lead global electrification era through EVs, HEVs and PBVs

Kia Drives Forward Transformation into ‘Sustainable Mobility Solutions Provider’

Kia Motors has always been at the forefront of innovation and transformation in the automotive industry. With a strong commitment to sustainability and a vision for the future, the company has now set its sights on becoming a ‘Sustainable Mobility Solutions Provider’. This new roadmap will not only enable Kia to stay ahead of the curve but also proactively respond to uncertainties in the ever-evolving mobility landscape.

In today’s world, the concept of mobility is no longer limited to just cars. It encompasses a wide range of transportation options, from electric vehicles and ride-sharing services to autonomous vehicles and smart city solutions. As the world continues to grapple with issues such as climate change and urbanization, the need for sustainable and efficient mobility solutions has become more pressing than ever. Kia’s new roadmap acknowledges this reality and aims to position the company as a leader in the field of sustainable mobility.

One of the key pillars of this roadmap is the electrification of Kia’s vehicle lineup. The company has already made significant strides in this direction with the launch of its electric vehicle, the Kia Niro EV, in 2018. The success of this model, along with the positive response to the Kia Soul EV and the upcoming launch of the Kia EV6, further solidifies the company’s commitment to electric mobility. By 2027, Kia plans to offer 11 electric models, including dedicated EV models and electrified versions of its existing lineup. This will not only reduce carbon emissions but also provide customers with a diverse range of options to suit their needs.

In addition to electric vehicles, Kia is also focusing on the development of hydrogen fuel cell technology. The company has already launched the Kia Niro Hydrogen Fuel Cell Electric Vehicle (FCEV) in select markets and plans to expand its FCEV lineup in the coming years. Hydrogen fuel cell technology offers a viable alternative to traditional fossil fuels, with zero emissions and faster refueling times. As the infrastructure for hydrogen fueling stations continues to grow, Kia’s FCEVs will become a more accessible and sustainable mobility solution.

But Kia’s transformation into a ‘Sustainable Mobility Solutions Provider’ goes beyond just electrification. The company is also investing in new technologies such as autonomous driving and connected cars. Kia’s ‘Smart Cruise Control’ and ‘Lane Following Assist’ features, which are already available in many of its models, are just the beginning. The company is working on developing fully autonomous vehicles and plans to launch them in the market by 2030. These vehicles will not only provide a safer and more convenient driving experience but also reduce traffic congestion and improve overall efficiency.

Another aspect of Kia’s roadmap is its commitment to sustainable production. The company has already implemented various eco-friendly measures in its manufacturing plants, such as using renewable energy sources and reducing water consumption. By 2025, Kia aims to achieve a 30% reduction in greenhouse gas emissions from its production facilities. This will not only have a positive impact on the environment but also contribute to the company’s goal of becoming a leader in sustainable manufacturing.

Kia’s transformation into a ‘Sustainable Mobility Solutions Provider’ is not just limited to its products and production methods. The company is also actively engaging with its customers and the community to promote sustainable practices. Through initiatives like the ‘Green Light Project’, Kia is working towards creating a greener and more sustainable future. The project focuses on educating and empowering young people to take action and make a positive impact on the environment. Kia’s commitment to sustainability goes beyond just selling cars; it is a holistic approach that aims to create a better world for future generations.

The automotive industry is going through a period of rapid change, and Kia is leading the way with its innovative and sustainable solutions. By proactively responding to uncertainties and embracing new technologies, the company is paving the way for a more sustainable and efficient future. With its strong vision and commitment to sustainability, Kia is not just driving forward transformation, but also inspiring others to follow suit. As we move towards a more sustainable world, Kia’s ‘Sustainable Mobility Solutions Provider’ roadmap will undoubtedly play a significant role in shaping the future of mobility.

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