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Kia America begins 2024 with strong January sales

Record January Performance by Kia’s SUV and Utility Lineup; EV Sales Jump 57-Percent Year-Over-Year

Kia Motors has begun the year with a bang, as its SUV and utility lineup saw a record-breaking performance in January. Not only that, but Kia’s electric vehicle (EV) sales also soared, increasing by an impressive 57-percent compared to last year.

With an overall strong start to the new year, four of Kia’s models achieved their best-ever January sales. Let’s take a closer look at the impressive numbers and what it means for the Korean automotive giant.

Kia’s SUV lineup, consisting of the all-new Sorento, Telluride, Sportage, and Seltos, recorded a remarkable 26,646 units sold in January. This represents a 35-percent increase year-over-year and sets a new record for the brand’s SUV sales in the month of January. The Seltos, in particular, had a standout performance with 7,689 units sold, making it the second best-selling SUV in Kia’s lineup. The Sportage also saw a significant increase, with a 27-percent jump compared to last year.

The success of Kia’s SUV lineup can be attributed to the brand’s commitment to providing high-quality, feature-packed vehicles that cater to the needs and preferences of today’s consumers. The Seltos, for instance, has been a hit for its stylish design, spacious interior, and advanced technology. While the Sorento and Telluride continue to impress with their bold and sophisticated styling, powerful engine options, and unmatched versatility.

But it’s not just the SUVs that are shining in Kia’s lineup, as their EV sales have also seen a substantial increase. In fact, Kia sold a total of 3,394 electric vehicles in January, marking a 57-percent increase from last year. This strong performance can be attributed to the popularity of the Niro EV, which sold 1,129 units, and the all-new Kia Sorento Plug-In Hybrid, which recorded its best-ever sales for the month of January with 781 units sold.

Kia has been committed to expanding its electric vehicle lineup, with plans to introduce 11 new EV models by 2025. This commitment to sustainability and eco-friendly transportation is not only good news for the environment but also for consumers who are increasingly looking for greener options when it comes to their vehicles.

In addition to the impressive sales numbers, Kia has also been receiving accolades for its vehicles. The Telluride, for example, recently won the prestigious “Triple Crown” of the automotive industry, being named the 2020 North American Utility Vehicle of the Year, MotorTrend SUV of the Year, and Car and Driver 10Best. This recognition further solidifies Kia’s position as a top player in the highly competitive SUV market.

With the strong start to the new year, Kia is set to continue this momentum and deliver even more exciting vehicles and innovations to its customers. As the brand continues to expand and evolve, it remains dedicated to providing high-quality, reliable, and stylish vehicles that meet the ever-changing needs of modern consumers.

In conclusion, Kia’s record-breaking January performance for its SUV and utility lineup, as well as its impressive increase in EV sales, is a testament to the brand’s commitment to delivering exceptional vehicles that exceed customer expectations. With its continued dedication to innovation and sustainability, Kia is sure to maintain its position as a leader in the automotive industry.

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