Hyundai Motor Group, one of the leading automotive companies in the world, has once again proven its commitment to innovation and creativity by premiering five commissioned artworks at the 6th VH AWARD screening at HEK (House of Electronic Arts) during the week of Art Basel.
The VH AWARD, which stands for “Visionary and Hybrid Art”, is a prestigious international competition that celebrates the intersection of art and technology. It aims to showcase groundbreaking and thought-provoking artworks that push the boundaries of traditional art forms and embrace new media and technology.
This year, Hyundai Motor Group collaborated with HEK, a renowned institution for digital and media art, to commission five exceptional artworks that embody the theme of “Future Humanity”. These artworks were selected from a pool of over 500 submissions from artists around the world, and they represent the best of the best in terms of creativity, innovation, and vision.
The first commissioned artwork, titled “The Human Printer” by artist duo Varvara & Mar, explores the relationship between humans and machines in the digital age. Using a custom-built machine, the artists create intricate and mesmerizing prints that are a fusion of human and machine input. This thought-provoking piece challenges our perception of technology and its impact on our lives.
The second artwork, “The Garden of Earthly Delights” by artist duo Evelina Domnitch and Dmitry Gelfand, is an immersive installation that uses light, sound, and water to create a multisensory experience. Inspired by the famous painting by Hieronymus Bosch, this artwork invites the audience to contemplate the future of our planet and our role in shaping it.
The third commissioned artwork, “The Future of Memory” by artist duo Semiconductor, explores the concept of memory and its relationship with technology. Using data from the Large Hadron Collider, the artists create a visual representation of the memories of subatomic particles, blurring the lines between science and art.
The fourth artwork, “The Future of the Body” by artist duo Zach Blas and Jemima Wyman, is a series of digital prints that challenge societal norms and expectations surrounding the human body. Through the use of technology and digital manipulation, the artists question the boundaries of the physical body and its potential for transformation.
Last but not least, the fifth commissioned artwork, “The Future of Creativity” by artist duo Alex Verhaest and Stefaan Decostere, is an interactive installation that explores the role of artificial intelligence in the creative process. Through a series of experiments, the artists invite the audience to reflect on the relationship between humans and machines in the context of art and creativity.
The premiere of these five commissioned artworks at HEK during the week of Art Basel is a testament to Hyundai Motor Group’s commitment to promoting and supporting the arts. By collaborating with HEK and commissioning these thought-provoking and innovative artworks, the company is not only showcasing its dedication to creativity and innovation but also contributing to the dialogue on the future of humanity.
In addition to the premiere of these artworks, Hyundai Motor Group also organized a panel discussion with the artists and experts in the field of art and technology. This panel provided a platform for meaningful discussions on the intersection of art and technology and the role of corporations in supporting and promoting the arts.
The VH AWARD screening at HEK during the week of Art Basel was a resounding success, attracting art enthusiasts and experts from around the world. The commissioned artworks received high praise for their creativity, innovation, and thought-provoking nature, further solidifying Hyundai Motor Group’s position as a leader in the automotive industry and a champion of the arts.
In conclusion, the premiere of these five commissioned artworks at HEK during the week of Art Basel is a testament to Hyundai Motor Group’s commitment to pushing the boundaries of creativity and innovation. By collaborating with HEK and commissioning these exceptional artworks, the company has once again proven its dedication to promoting the arts and contributing to the dialogue on the future of humanity.
