Lamborghini has been synonymous with luxury, power, and extravagance for many years. Known for its iconic supercars, the Italian brand has always been synonymous with innovation, cutting-edge design, and high-performance vehicles. However, in recent years, Lamborghini has taken a step towards offering its customers a truly personalized and unique experience with the launch of its Ad Personam customization program.
This program allows customers to tailor their Lamborghini vehicle to their specific tastes and preferences, making it truly one-of-a-kind. And with the recent delivery of the first Urus SE, the possibilities of Ad Personam have been highlighted like never before.
The Urus, Lamborghini’s first-ever SUV, has taken the market by storm since its release. Its powerful engine, sleek design, and luxurious interior have made it a popular choice among car enthusiasts and celebrities alike. But with the Ad Personam program, the Urus becomes much more than just a luxury SUV. It becomes a unique piece of art, a reflection of the owner’s personality and style.
One of the most notable features of Ad Personam is the endless customization options available. From exterior colors and materials to interior trims and detailing, customers have the freedom to choose every aspect of their Urus to make it truly their own. The first Urus SE, delivered to a customer in Sant’Agata Bolognese, highlights the vast potential of this program.
The exterior of the car is a striking shade of Blu Astraeus, a color that perfectly complements the aggressive yet elegant design of the Urus. This shade is one of the many colors that are exclusively available through Ad Personam, making it truly unique. In addition to the paint color, the customer also opted for the carbon fiber package, which adds a sporty touch to the already fierce-looking Urus.
The interior of the Urus SE is where Ad Personam truly shines. The customer chose a combination of Grigio Octans leather and Alcantara, giving the cabin a luxurious and sophisticated feel. The seats are trimmed in carbon fiber, further enhancing the sporty nature of the Urus. The highlight of the interior, however, is the custom stitching that reads ”Carbon Skin,” a nod to the unique Lamborghini material that adorns parts of the car’s interior.
Aside from the appearance, the Ad Personam program also allows customers to tailor the performance of their vehicle. The Urus SE boasts a V8 engine with a whopping 650 horsepower, making it one of the most powerful SUVs on the market. But with Ad Personam, customers can also opt for a sports exhaust system or carbon-ceramic brakes, among other performance upgrades, to make their Urus even more dynamic.
The delivery of the first Urus SE is a testament to Lamborghini’s dedication to providing its customers with the best possible experience. The Ad Personam program is a reflection of the brand’s commitment to innovation and individuality, and the first Urus SE is a prime example of this.
But it doesn’t stop with the Urus. The Ad Personam program is available for all Lamborghini models, from the iconic Aventador to the sleek Huracan EVO. This means that customers can truly make their Lamborghini vehicle stand out from the rest, no matter which model they choose.
The Ad Personam program also reflects Lamborghini’s DNA, which is rooted in the idea of pushing boundaries and defying convention. With this program, the brand is taking customization to a whole new level and giving customers a chance to express their individuality in a way that was previously not possible in the world of supercars.
In conclusion, the first Urus SE delivered globally is a true representation of the endless possibilities that Lamborghini’s Ad Personam program has to offer. With its unique design and personalized touches, this one-of-a-kind Urus stands out among the crowd, showcasing the true potential of this revolutionary customization program. It’s safe to say that the Urus SE is not just a car; it’s a work of art. And with Ad Personam, the possibilities for Lamborghini’s personalized vehicles are truly endless.
