In the fast-paced world of music, it’s not uncommon for record labels to come and go. However, for Jake Gear and Robert Knotts, the relaunch of their imprint under Interscope is a testament to their dedication and passion for the industry. In their first interview since the relaunch, the duo opens up about how they plan to honor the past while moving forward with their label.
With a combined experience of over 20 years in the music industry, Jake and Robert are no strangers to the ups and downs of the business. Their previous label, which was focused on electronic dance music, saw success with several chart-topping hits. However, the duo felt that it was time for a change and took a step back to re-evaluate their goals and vision for their label.
“We knew that we wanted to continue making an impact in the music industry, but we also wanted to evolve and explore new genres,” says Jake. “That’s when we decided to relaunch our label under Interscope, a brand that shares our values and has a strong reputation in the industry.”
While the decision to relaunch their label was not an easy one, Jake and Robert are excited about the new opportunities it brings. “Interscope has a rich history and an impressive roster of artists,” says Robert. “We are honored to be a part of that legacy and are looking forward to working with their team to take our label to new heights.”
One of the main challenges the duo faced during the relaunch was how to honor the label’s past while also moving forward with their new vision. “We didn’t want to completely erase our previous identity, as it plays a significant role in shaping who we are today,” explains Jake. “At the same time, we didn’t want to be limited by it either.”
To strike a balance, Jake and Robert decided to keep the name of their label but revamped its logo and branding to reflect their new direction. “We wanted to maintain a sense of familiarity for our existing fans, but also introduce ourselves to a new audience,” says Robert. “The new logo is a fusion of our old and new identity, symbolizing our evolution as a label.”
When it comes to the type of music they will be focusing on under the relaunch, Jake and Robert are excited to explore different genres and work with a diverse range of artists. “We want to create a platform where artists can freely express themselves and showcase their unique talents,” says Jake. “It’s not just about the music, but also about the artist’s overall vision and message.”
In addition to showcasing new artists, the duo also plans to work with established artists who share their passion for creating meaningful and impactful music. “We are fortunate to have a great network within the industry, and we want to use that to support and collaborate with artists who inspire us,” says Robert.
The relaunch has also brought about changes in the way Jake and Robert approach their label’s operations. “We are constantly adapting and learning, and with this relaunch, we have a chance to implement new strategies and approaches,” says Jake. “We want to create a more collaborative and inclusive environment for our artists, where their voices and ideas are valued.”
As for their future plans, Jake and Robert are focused on building a strong foundation for their label and establishing a strong presence in the industry. “We want to create a legacy that our artists and fans can be proud of,” says Robert. “We are committed to creating meaningful and impactful music and are excited to see where this relaunch takes us.”
In conclusion, the relaunch of Jake Gear and Robert Knotts’ label under Interscope is a testament to their passion, dedication, and willingness to evolve. By honoring their past and embracing their new vision, the duo is set to make a significant impact in the music industry. We can’t wait to see what the future holds for this dynamic duo and their label.
