Jakarta, 17 September 2025 -Messe Frankfurt, one of the world’s leading trade fair organizers, has announced an exciting expansion of its Automechanika brand in Southeast Asia during today’s highly anticipated press conference. This move is set to bring about a new era of growth and opportunities in the region’s automotive industry.
With a strong presence in over 30 countries, Messe Frankfurt has been a vital platform for businesses to showcase their products, exchange knowledge and network with industry experts. The Automechanika brand, in particular, has become synonymous with the automotive aftermarket and has successfully established itself as a trusted platform for business-to-business transactions.
The expansion of the Automechanika trade fair brand to Southeast Asia is a strategic move by Messe Frankfurt, as the region has seen significant growth in the automotive industry in recent years. With a projected annual growth rate of 6%, Southeast Asia is expected to become the world’s fourth-largest automotive market by 2025. This presents a tremendous opportunity for businesses to tap into this lucrative market and expand their reach.
Mr. Wolfgang Marzin, President and CEO of Messe Frankfurt, expressed his excitement about the expansion, saying, “We are thrilled to bring the renowned Automechanika brand to Southeast Asia. This region has tremendous potential for growth in the automotive industry, and we are committed to providing a platform for businesses to thrive and succeed.”
The expansion of the Automechanika brand in Southeast Asia will see the launch of two new trade fairs – Automechanika Jakarta and Automechanika Bangkok. These fairs will be held annually, alternating between the two cities, providing a platform for businesses to showcase their latest products and services to the Southeast Asian market.
Automechanika Jakarta, the first of the two fairs, will debut in February 2026 and will be held at the Jakarta International Expo (JIExpo). This state-of-the-art exhibition center is strategically located in the heart of the city, making it easily accessible for exhibitors and visitors alike. The fair will feature a wide range of products, including spare parts, accessories, electronics, and services for cars, commercial vehicles, and motorcycles.
Automechanika Bangkok, on the other hand, will take place in April 2027 at the Bangkok International Trade and Exhibition Centre (BITEC). This modern venue, with its world-class facilities, is the perfect platform for businesses to connect with potential buyers and enter the Southeast Asian market. The fair will focus on the latest developments in the automotive industry, including new technologies, workshops, and training sessions.
The launch of these two new trade fairs will not only provide a platform for businesses to showcase their products and services, but it will also create opportunities for knowledge exchange and networking. The accompanying conferences and workshops will offer valuable insights into the latest developments and trends in the automotive industry, providing a platform for businesses to stay ahead of the curve.
The expansion of the Automechanika brand in Southeast Asia has been met with enthusiasm from industry players. Mr. Suthep Wongkamhaeng, President of the Thai Automotive Industry Association, shared his thoughts, saying, “The automotive industry in Southeast Asia is growing at a rapid pace, and the launch of Automechanika Bangkok will provide an excellent platform for businesses to tap into this market. We look forward to welcoming international exhibitors and visitors to our vibrant city.”
The announcement of the expansion of Automechanika in Southeast Asia has set the stage for a new era of growth and opportunities in the region’s automotive industry. With the launch of Automechanika Jakarta and Automechanika Bangkok, businesses can look forward to expanding their reach and tapping into the dynamic Southeast Asian market. The future looks bright for the automotive industry in this region, and Messe Frankfurt is proud to be a part of this exciting journey.
