Leuven, Belgium – For decades, MG’s catchy slogan was ‘Safety Fast’ as the British marque traded on sporty cars that took good care of drivers. However, in recent years, MG has undergone a transformation, shifting its focus from just speed and performance to also prioritizing safety and sustainability. This shift has been evident in their latest models, making MG a brand to watch out for in the automotive industry.
MG, or Morris Garages, was founded in 1924 in Oxford, England. The brand quickly gained popularity for its sporty and affordable cars, with the iconic MG TC becoming a hit in the 1940s. However, as the years went by, MG faced financial struggles and was eventually acquired by various companies, including British Motor Corporation and British Leyland. In 2005, the brand was bought by Chinese automotive giant SAIC Motor, which has since revived and rebranded MG as a global brand.
One of the key changes that SAIC Motor brought to MG was a renewed focus on safety. This was evident in the brand’s latest models, such as the MG ZS EV, which received a five-star safety rating from Euro NCAP, the European New Car Assessment Programme. The ZS EV is also the first electric car to receive this rating, solidifying MG’s commitment to safety and sustainability.
But it’s not just the ZS EV that showcases MG’s dedication to safety. The brand’s other models, such as the MG HS and MG3, have also received high safety ratings from Euro NCAP. This is due to the brand’s use of advanced safety features, such as lane departure warning, blind-spot detection, and automatic emergency braking, in their vehicles. These features not only protect the driver and passengers but also other road users, making MG cars a safe choice for everyone on the road.
In addition to safety, MG has also made strides in sustainability. The brand’s focus on electric and hybrid vehicles has helped reduce their carbon footprint and contribute to a greener future. The ZS EV, for example, has a range of 263 miles on a single charge, making it a practical and eco-friendly choice for daily commutes. MG has also committed to using sustainable materials in their vehicles, such as recycled plastics and natural fibers, further showcasing their dedication to sustainability.
But it’s not just about safety and sustainability for MG. The brand has also continued to deliver on its promise of ‘Safety Fast’ by producing cars that are not only safe and eco-friendly but also fun to drive. The MG ZS EV, for instance, has a 0-60mph time of just 8.5 seconds, making it one of the quickest electric SUVs in its class. This combination of speed, safety, and sustainability has earned MG numerous awards and accolades, including the ‘Best Value Electric Car’ at the Auto Trader New Car Awards 2021.
MG’s transformation from a purely sporty brand to one that also prioritizes safety and sustainability has been well-received by consumers. The brand’s sales have been steadily increasing, with a 41% growth in 2020 compared to the previous year. This growth is expected to continue as MG expands its global presence, with plans to enter new markets such as India and the Middle East.
In addition to their impressive lineup of cars, MG has also been actively involved in various social and charitable initiatives. The brand has partnered with organizations such as the British Red Cross and the Prince’s Trust to support communities in need. This commitment to giving back further solidifies MG’s image as a responsible and socially conscious brand.
In conclusion, MG’s catchy slogan of ‘Safety Fast’ may have been their selling point in the past, but the brand has evolved into much more than that. With a renewed focus on safety, sustainability, and fun driving, MG has become a brand that appeals to a wider audience. As they continue to expand and innovate, we can expect to see more exciting things from MG in the future. So, keep an eye out for this British brand, as they continue to make their mark in the automotive industry.
