In an effort to drive design innovation and promote sustainability in the automotive industry, Hyundai Motor Group and the Royal College of Art (RCA) have recently extended their partnership for another decade. This collaboration, which began in 2009, aims to bridge the gap between design and technology, while also nurturing young and talented designers who will lead the way in shaping the future of the automotive world.
The extension of this partnership was announced at the RCA’s Design Engineering Graduation Show, where graduates showcased their final projects that were created in collaboration with Hyundai Motor Group. This event also marked the 10th anniversary of the collaboration between the two organizations. Over the past decade, this partnership has produced numerous innovative and sustainable designs, and has helped pave the way for a more environmentally conscious approach to vehicle design.
One of the key objectives of this collaboration is to push the boundaries of traditional automotive design and explore new, more sustainable materials and production methods. Through this partnership, Hyundai Motor Group has been able to incorporate cutting-edge design and technology into their vehicles, such as the use of 3D printing and biometric sensors. These innovations not only enhance the driving experience, but also contribute towards a more sustainable future.
Moreover, the partnership has also focused on nurturing young designers through the RCA’s Vehicle Design Program. This program offers students the opportunity to work on real-world projects in collaboration with Hyundai Motor Group, providing them with hands-on experience and exposure to the latest technologies in the automotive industry. This not only helps students develop their skills and creativity, but also gives them the confidence to become leaders in the field of design.
The extension of this partnership is a testament to the success of the past decade, and both Hyundai Motor Group and the RCA are committed to further drive design innovation and sustainability through their collaboration. By combining the RCA’s expertise in design with Hyundai Motor Group’s expertise in technology and production, this partnership is poised to continue producing groundbreaking designs that will shape the future of the automotive industry.
One such example is the recently unveiled ‘Elevate’ concept car, which was created by a team of RCA students in collaboration with Hyundai Motor Group. This unique vehicle features a robotic leg system that allows it to traverse over rough terrain and even climb stairs, making it the perfect solution for emergency rescue situations. This design not only showcases the innovation and creativity of the RCA students, but also highlights Hyundai Motor Group’s commitment towards sustainability and social responsibility.
Both organizations are also dedicated to promoting diversity and inclusivity in the automotive industry, and this partnership has played a crucial role in achieving this goal. By bringing together students from different backgrounds and cultures, the collaboration has fostered a diverse and inclusive environment where new ideas can flourish.
In addition to pushing the boundaries of design and technology, this partnership also emphasizes the importance of sustainability in the automotive industry. With the global shift towards sustainable living, it is imperative for companies like Hyundai Motor Group to invest in environmentally friendly solutions. Through this collaboration, the two organizations have been able to explore and implement sustainable materials and production methods, making a positive impact on the environment.
The extension of the partnership between Hyundai Motor Group and the Royal College of Art is a clear indication of their shared vision for the future of the automotive industry. By harnessing the power of design and technology, this collaboration will continue to drive innovation and promote sustainability, while also nurturing the next generation of talented designers. As we enter a new decade, we can expect to see even more groundbreaking designs and technological advancements from this dynamic partnership. It is truly an exciting time for the automotive industry and we look forward to what the future holds.
