The digital age has brought about a new phenomenon – the rise of internet famous celebrities. These individuals have gained a massive following and influence through their online presence, and have become a new class of people in our society. With their unique ability to connect with audiences on a global scale, they have captured the attention and admiration of millions.
One such individual who has extensively studied this new class of people is Crystal Abidin, a digital anthropologist and social media expert. In her research, she has delved into the world of influencers and shed light on their impact on our society.
The term “influencer” may be relatively new, but the concept of individuals using their influence to shape opinions and behaviors is not. However, what sets internet famous celebrities apart is their use of social media platforms to reach a wider audience and build a personal brand. With the rise of platforms like Instagram, YouTube, and TikTok, these individuals have found a way to monetize their online presence and turn it into a full-fledged career.
Crystal Abidin explains that influencers have become a new form of celebrity, with their own set of fans and followers. They have created a niche for themselves in the digital landscape, and their influence extends beyond just promoting products or services. They have the power to shape trends, opinions, and even political views.
One of the key reasons for the success of influencers is their relatability. Unlike traditional celebrities, they are seen as more approachable and authentic. They share their personal lives, struggles, and opinions with their followers, creating a sense of intimacy and connection. This has made them more influential and trustworthy in the eyes of their followers.
However, with great influence comes great responsibility. Crystal Abidin points out that influencers are often under immense pressure to maintain a certain image and constantly produce content to keep their followers engaged. This can take a toll on their mental health, and many have spoken out about the negative effects of constantly being in the public eye.
Moreover, the rise of influencers has also given rise to a new form of advertising – influencer marketing. Brands are now collaborating with these individuals to promote their products and services, and this has become a multi-billion dollar industry. While this has opened up new opportunities for influencers, it has also raised concerns about transparency and authenticity. Many influencers have been criticized for promoting products without disclosing their paid partnerships, leading to a lack of trust among their followers.
Despite these challenges, Crystal Abidin believes that influencers have a significant impact on our society and culture. They have the power to shape conversations, bring attention to important issues, and even drive social change. With their massive following, they have the potential to make a positive impact and inspire their followers to do the same.
In conclusion, the emergence of internet famous celebrities has created a new class of people in the digital age. With their relatable and authentic personalities, they have captured the hearts and minds of millions. However, as with any form of influence, it is important for influencers to use their platform responsibly and ethically. As Crystal Abidin puts it, “with great influence comes great responsibility.” Let us hope that this new class of people continues to use their influence for the greater good and inspire positive change in our society.