From St. Moritz to the United States, via Rome: the initiatives celebrating Polo Storico’s milestone
Sant’Agata Bolognese, 18 February 2025 – Lamborghini’s Polo Storico division has reached a major milestone, and the luxury car brand is celebrating in style with a series of exciting initiatives that will take place around the world.
Polo Storico, which was established in 2015, is Lamborghini’s in-house department dedicated to preserving and restoring the brand’s historic models. Over the past five years, the team at Polo Storico has worked tirelessly to ensure that Lamborghini’s iconic cars are not only preserved for future generations, but also celebrated and enjoyed by enthusiasts around the world.
To mark this significant milestone, Lamborghini is taking Polo Storico on a journey from St. Moritz to the United States, via Rome. This journey will not only showcase the brand’s rich history and heritage, but also its commitment to innovation and excellence.
The journey will begin in the picturesque Swiss town of St. Moritz, known for its luxurious ski resorts and glamorous lifestyle. Here, Lamborghini will host an exclusive event for its VIP clients and collectors, showcasing some of the most iconic models from its past. Guests will have the opportunity to see these legendary cars up close, and even take them for a spin on the snowy roads of St. Moritz.
From there, the journey will continue to Rome, the capital city of Italy and the birthplace of Lamborghini. Here, Polo Storico will open its doors to the public for a special exhibition, showcasing the brand’s most iconic models and the meticulous restoration process that goes into preserving them. Visitors will also have the chance to meet the skilled craftsmen and technicians who work at Polo Storico and learn about their passion for preserving Lamborghini’s heritage.
But the celebrations won’t stop there. The final leg of the journey will take Polo Storico to the United States, where it will participate in the prestigious Pebble Beach Concours d’Elegance. This renowned event brings together some of the rarest and most beautiful cars in the world, and Lamborghini’s presence will be a testament to the brand’s enduring legacy.
In addition to these events, Lamborghini will also be launching a special edition model to commemorate Polo Storico’s milestone. This limited edition car will pay tribute to one of the brand’s most iconic models, and will be a must-have for any Lamborghini collector.
But the celebrations are not just about looking back at the past. They also represent a look towards the future, as Lamborghini continues to push the boundaries of innovation and design. The brand’s commitment to sustainability and electric mobility will also be highlighted during the events, showcasing its dedication to creating a more sustainable future for the automotive industry.
Polo Storico’s milestone is not just a celebration of Lamborghini’s past, but also a testament to its enduring legacy and commitment to excellence. The brand’s iconic cars have captured the hearts and imaginations of enthusiasts around the world, and with Polo Storico, they will continue to do so for generations to come.
So, from St. Moritz to Rome to the United States, Lamborghini’s Polo Storico division is taking its milestone celebration on a journey that will inspire and captivate car enthusiasts everywhere. It’s a journey that celebrates the brand’s rich history, while also looking towards an exciting and innovative future. And for Lamborghini, that’s what it means to be truly timeless.
