1 March 2024 – A Groundbreaking Partnership: Toyota Named Worldwide Mobility Partner of the IOC and IPC
In a historic move, Toyota has been named the Worldwide Mobility Partner of the International Olympic Committee (IOC) and the International Paralympic Committee (IPC), solidifying its role as a leader in global movement and innovation. The partnership, announced on 1 March 2024, marks a significant milestone in the world of sports and mobility, setting a new standard for collaboration and advancement. With this groundbreaking partnership, Toyota is set to drive the future of mobility for both the Olympics and Paralympics, taking the Games to new heights and inspiring generations to come.
The partnership between Toyota, the world’s largest automotive manufacturer, and the IOC and IPC, the two leading organizations in the world of sports, is a natural fit. The IOC and the IPC have a long-standing commitment to promoting diversity and inclusion, and Toyota shares this same dedication. By coming together, this partnership creates impactful opportunities to showcase Toyota’s vision for mobility for all, and how it can benefit the world of sports and beyond.
At the core of this partnership is a shared passion for innovation and driving positive change through mobility. Toyota has long been a pioneer in the field of mobility, and their Think Human philosophy aligns perfectly with the Olympic and Paralympic values of respect, friendship, and excellence. By leveraging its expertise and advanced technology, Toyota will help transform the Olympic and Paralympic Games into truly sustainable and inclusive events for all.
One of the main focuses of the partnership is to create innovative solutions for the transportation of athletes, officials, and visitors during the Games. Toyota’s commitment to sustainable mobility solutions will be evident through its fleet of electrified vehicles that will be used for transportation throughout the Games. With a goal to achieve zero carbon emissions and improve air quality, this partnership is a significant step towards a more sustainable future.
Moreover, Toyota will also provide smart mobility solutions to enhance the overall experience for athletes and spectators at the Games. This will include the use of autonomous vehicles for transportation within the Olympic and Paralympic Villages, as well as in and around the Games venues. These innovations will not only improve efficiency and convenience but also elevate the overall experience for everyone involved in the Games.
But the impact of this partnership extends beyond just the Games. Toyota’s commitment to mobility for all will have a lasting effect on the broader community. As part of their collaboration with the IOC and IPC, Toyota will launch a global marketing campaign that celebrates the spirit of the Olympics and Paralympics and inspires people to embrace diversity and overcome challenges. This campaign has the potential to spread a message of positivity and inclusivity to millions around the world.
In addition, Toyota will also work alongside the IOC and IPC to provide mobility solutions for athletes and communities in need, particularly in developing countries. This will help create a lasting legacy and make a positive impact on the lives of people who may not have access to adequate transportation.
Commenting on this momentous occasion, Akio Toyoda, President of Toyota Motor Corporation, said, “We are thrilled to be named the Worldwide Mobility Partner of the IOC and IPC. As a company that promotes ‘mobility for all,’ we believe in the power of movement to bring people together and create a better society. We are excited to work with the IOC and IPC to deliver innovative mobility solutions and inspire people around the world.”
The IOC President, Thomas Bach, also expressed his excitement about the partnership, stating, “Toyota’s unique commitment to global mobility and innovation makes them an ideal partner for the IOC. We are delighted to have them join our family of Olympic Partners and look forward to the positive impact they will have on the Olympic and Paralympic Movement.”
Similarly, Andrew Parsons, President of the IPC, shared, “Toyota’s dedication to creating a more inclusive society through mobility aligns perfectly with our vision for the Paralympic Movement. We are thrilled to have them join us as an Official Partner and look forward to working together to make a positive impact on society.”
In a world where mobility is a key driver of progress and connection, Toyota’s partnership with the IOC and IPC has the potential to create a lasting impact on both the sporting and global community. As the Worldwide Mobility Partner of the Olympic and Paralympic Games, Toyota is set to inspire a future of innovation, inclusion, and sustainability.
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